Growth-Onomics

The U.S. advertising market is set to reach $422 billion in 2025, with digital channels taking the lead at 77% of total spend. Social media, mobile, and connected TV (CTV) are driving growth, supported by AI-powered tools for smarter campaign management. Different sectors show varied trends. Telecom leads with 16.3% digital growth, while retail and e-commerce focus on digital video and mobile ads. Financial services rely on targeted campaigns, healthcare invests in telehealth, and travel and hospitality rebuild through performance marketing. Platform benchmarks highlight where advertisers allocate budgets: Google Ads for high-intent search, Facebook/Meta for visual engagement, and Amazon Ads for direct product sales. In 2025, AI optimization, privacy-first strategies, and data-driven decisions are key. Brands that adapt to platform metrics and industry trends will maximize ROI and stay ahead in a rapidly evolving digital landscape. You can read the full blog post article published on ...

In today’s complex data privacy environment, businesses face growing pressure to manage third-party risks effectively. The blog from Growth-onomics, “Third-Party Risk Management for CCPA/CPRA,” explores how organizations can strengthen their compliance efforts under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). It emphasizes the need for clear visibility into how vendors handle consumer data and why oversight beyond direct partners—extending to fourth parties—is essential. The article dives deep into practical strategies for building a robust vendor risk management framework, including establishing strong contractual safeguards, conducting regular audits, and maintaining transparent data-handling practices. It also highlights how proactive governance not only ensures legal compliance but also protects brand reputation and consumer trust in an increasingly regulated market. Overall, this post serves as a valuable guide for organizations aiming ...